LEGO FIREPLACE
CONCEPT
•
PRODUCTION
•
STORYTELLING
•
CONCEPT • PRODUCTION • STORYTELLING •
For Christmas, LEGO wanted to create something that would make people feel warm and fuzzy inside during the festive period.
What we came up with was an hour long stop motion video of a festive fireplace. Obviously this wouldn’t just be the fireplace on the loop we wanted to keep the viewer’s attention.
Every 10 minutes we introduced a scenes to add layers to the animation.
Vestibulum id ligula eget risus vulputate condimentum vitae nec enim. Sed sodales consequat enim et ultricies. Vestibulum auctor quam ac ligula mattis commodo. Nunc laoreet, quam eu malesuada fringilla, libero risus sodales arcu, ut malesuada nunc tortor sed nibh. Interdum et malesuada fames ac ante ipsum primis in faucibus. Fusce ut justo condimentum, consequat quam eget, pulvinar nisl. Cras eget auctor lectus, quis tristique leo. Quisque dictum ante id eleifend feugiat.
For a limited time only
We didn’t want this to be just a video upload we wanted the millions of LEGO fans to know that this content was only available for a limited amount of time.
The video was placed on loop and simultaneously streamed via Facebook & YouTube from dedicated servers for 2 weeks.
RESULTS
320 hours
streamed
30+ mins
average dwell time
6k+
2k+
facebook comments
facebook reaction
5k+
facebook shares
100k
youtube unique stream