Give them
a REASON
to click
We approach video content/ads by either making the it super short or super relevant.
Super short = Awareness + DR (Passive consumption) think banner ads which are super simple and effective, no one gets excited about this but we do.
Super relevant = Engagement + Brand fame (Active Engagement) which means the duration of the ad can increase. Larger story-telling pieces that people want to spend time with.
The space and the audience are there, and we make sure that we are using it to its full potential.
Effective creative content needs to engage, inform and inspire. These three simple requirements can be constructed into a creative narrative which becomes the simple 3 step process.
1. Hook the user
2. Deliver the message
3. Give them a strong prompt to click
This approach to constructing short-form narrative, when supported by excellence in the idea, design, copy, animation, timing, and the art of the call-to-action delivers high-yield response campaigns with better brand recall.
GO BIG, or don’t.
Your call.
OUR PRODUCTION PARTNERS
Sustainability
You’ve seen the news. You know the score. We are in a bit of a pickle and it’s gonna take more than a tote bag and a thirty quid water bottle to change that. We can sit here and cry into our reusable coffee cups, or we can do something about it.
We’re not here for greenwashing. You can’t polish a turd, even if you roll it in eco-friendly glitter. We’re here for genuine change, for people and planet.
Ethics
We take the bus, not the bandwagon, and we value truth, not trends. We’re here to help, not hurt, to do the right thing, no matter the cost. No snake oil, no crocodile tears, no flavour of the month, no marketing department bollocks. We promote equality and diversity, even when it ain’t in the news. Doing the best thing for all, not the profitable thing for a few. Cos if you don’t have ethics, what do you have?
Community
Blood might be thicker than water, but community’s thicker than cement. It’s the people you laugh with. The people you love. The people you break down and cry with. It can be the family you’re born with - or the family you choose. We want to respect, celebrate and give back to communities. Support not exploit. Raise up, not cherry pick.
Culture
If you didn’t plant the seeds, don’t touch the fruit. Culture has power. It’s a shared love, a bond that connects communities. Culture ain’t a costume. It ain’t a tap to flick on and off. We know we’ve got to earn our seat, through authenticity and understanding. Through treating culture with the respect it deserves. We only get involved if we can add value.